Underwrite with KMSA

Underwriting is defined by the FCC as "an on-air acknowledgement for those individuals or businesses that make a cash donation to a non-profit radio station."



     Underwriting is similar to advertising, but differs in a few very important areas:           

• The FCC forbids announcements that issue a call to action. This means that statements like stop in, shop here, call, call now, limited time only, etc, are not allowed.
• Underwriter announcements also may not contain qualitative words. Qualitative words such as largest selection, newest model, best in town, finest selection, and state of the art are prohibited.
• Finally, announcements may not mention or give reference to prices. References such as free, sale, discount, clearance, reduced, going out of business sale and liquidation are also not permitted.

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