Mesa
State College Image Property Usage Policy
Downloadable
Logos
Graphics Standards
Manual
I. Introduction
As Mesa State College continues to
grow and portray a positive image, more and more requests are
being made from groups for use of the College name and/or logo.
To protect the College image and name value, it is necessary
to prepare an official policy regarding the use of the College’s
image properties. This policy does not alter or preempt the Mesa State College
Graphics Standards Manual, which must also be adhered to when
the College name, logo, or seal are utilized.
The policy applies to any usage in
all media including, but not limited to, print, radio, television,
video, Internet, and e-mail.
Usage of any College image property
is administered by the Mesa State College Marketing Department,
under the authority of the Office of the President.
Any questions regarding usage, or this policy, should be
referred to the Office of Institutional Advancement.
II.
Definitions and Samples
c.
Campus organizations and groups may not use Mesa State
College image property, or their affiliation with the College,
in a manner which suggests, implies, or indicates, College endorsement,
support, association with, or opposition to any activity, program,
event policy, political and/or social movement, product, service,
candidate for political office, or the like.
In instances where the name “Mesa State College”
is to be used to show the location of an event which is political
in nature, or sponsored by a political, social, religious, activist,
or lobbying organization, approval from the Mesa State College
Marketing Department is required, and a disclaimer may be required.
d.
Faculty and staff members of Mesa State College may use
the Mesa State College name to identify themselves publicly (i.e.
John Doe, Professor of Natural Sciences, Mesa State College). In using the Mesa State College name to identify themselves in connection
with activities conducted with outside individuals, businesses,
groups, or organizations, faculty and staff members should assure
that the Mesa State College name is used in a manner that does
not imply College endorsement or responsibility for an activity,
product, publication, or political/social position.
- Use
by Off Campus Organizations and Businesses
1.
Noncommercial usage of image properties
a.
Noncommercial usage of the Mesa State College name
is allowed for off-campus organizations, which may be referencing
the location (but not sponsorship) of events that are held
on the Mesa State College campus. This authorization only allows
for use of the Mesa State College name, not any further use of
the Mesa State College image property to show, or give the appearance
of, sponsorship or affiliation.
b.
Noncommercial
usage of the Mesa State College logo, slogans, or other
image properties by off-campus or unaffiliated groups
is only allowed with the approval of the Mesa State College Marketing
Department.
2.
Commercial usage of image properties
a.
Commercial usage of the Mesa State College image
properties is strictly prohibited without written permission from
the Marketing Department. The goal of this section of the policy
is to prohibit inappropriate use of the College’s image
to market products or events that are not sanctioned by Mesa State
College or any of its affiliated organizations.
b.
Usage is prohibited in both
direct advertising and implied advertising. Businesses, individuals,
and groups are prohibited from using phraseology such as "The
official (product name) of Mesa State College," etc.
c.
The Mesa State College
Marketing Department has the right to negotiate contracts, set
fees, require donations, apply restrictions, and/or develop exemptions
for the utilization of Mesa State College image property by an
individual, group, organization, or entity. The right to negotiate extends to allow the
Marketing Department to offer exclusivity to particular products,
vendors, and services.
d.
Excluded
from this policy is the Mesa State College Bookstore, which has
expressed consent to acquire products utilizing the College image
properties. Additionally,
the Mesa State College Foundation and Mesa State College Alumni
Association are allowed to utilize image properties when acting
in their official capacities. Despite the ability of these organizations
to utilize College image properties, these groups DO NOT
have the authority to grant usage to other organizations seeking
usage rights. The right to grant usage of Mesa State College
image properties remains fully in the control of the Marketing
Department.
- Violations
1.
As Mesa State College is fully controlled as an agency
of the State of Colorado, violations of this policy fall under
the Colorado Revised Statues for misuses of State of Colorado
property.
2.
Violations of this policy can result in civil penalties.
3.
Violations of this policy by faculty or staff of Mesa
State College will be dealt with in accordance with the appropriate
employee handbook.
4.
Violations of this policy by an off campus group, organization,
or business can result in that person, group, organization, or
product being banned from the Mesa State College campus.
Available Logos:
To use any of the following logos, please be sure you have completely
read and understand the information above.
