Funded by student fees, the Campbell College Center houses
two dining facilities, a game room, art gallery, the college
bookstore, student government, outdoor program, and the Cultural
Diversity Center.
Liff Auditorium is located
in the south end of the building along with several meeting
rooms. Liff Auditorium is named for Max and Frieda Liff, long-time
downtown Grand Junction merchants who operated Liff's, a women's
clothing store.
Parking for the W.W. Campbell College Center is located at
the southwest corner of 12th Street and Elm Avenue in a pay
parking lot. There may be times when this lot is closed or
limited due to the numerous special and community events held
in this facility.
Of all the buildings on campus that are named for individuals,
William W. Campbell´s name may provide the most mystery.
Campbell was not a former administrator, but during the first-half
of the 20th century he was one of Grand Junction´s most
prominent citizens. Campbell was a charter member of the Grand
Junction Rotary Club, an Elk, a Mason, and a Shriner.
 According
to Mesa State College Emeritus Professor of History, Don MacKendrick,
“Campbell served on the Board of Directors of the Grand
Valley National Bank when it failed during Great Depression.
When the bank was liquidated [it] failed to return its depositors
money. He was very critical of his fellow directors. Campbell
was determined to clear his conscience in the matter and did
so by leaving the bulk of his estate to Mesa College for the
purpose of establishing a revolving loan fund for deserving
students. The Campbell Loan Fund was established in 1952 and
continues to this day to assist students in need of short-term
emergency funds.”
Take a 360 degree virtual tour of the
inside of Liff Auditorium.
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