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 We all see advertising on television, in magazines and hear it on the radio. If this area is interesting to you, these plus many more, including Television Shopping Channel Coordinator, are available to you when you receive a degree in Marketing.
A concentration in Marketing will provide the student with a strong foundation in the principles of Marketing which is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in an ever changing environment. Many very highly compensated and satisfying careers are found in this are of study. Almost one-third of the civilian work force in the United States is employed in Marketing related jobs. Example careers are as follows:
marketing research, sales, industrial buying, public relations, distribution management, product management, advertising, retail management, and direct marketing
You will earn a Bachelors of Business Administration (BBA) with a concentration in Marketing. Please refer to the Business Administration site for the required courses in addition to the Concentration courses.
REQUIRED CONCENTRATION COURSES - 30 credit hours
MANG 301 Organizational Behavior
MARK 324 Consumer Behavior
MARK 332 Promotion
MARK 335 Sales and Sales Management
MARK 350 Marketing Research
MARK 432 Advanced Marketing
Electives - Upper Division Business Courses - 12 credit hours
Electives - MUST be Non-Business (16 credit hours plus 3 credit hours Upper Division)
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