Humanities and Social Sciences

Pictured down the side are a few of the full-page color newspaper and magazine exercises students produced in an Editing, Layout and Design class, as well as Desktop Publishing.

MASS 110 Mass Media in America (3 hours)
The role played by media in the everyday lives of citizens, and the economic impact on society.

MASS 201 News Writing and Reporting (3 hours)
Fundamentals of news gathering and writing, interviewing, reporting and writing of newsworthy events and personalities. Work begins on computer VDT's. Stories are submitted for publication and broadcast.

MASS 260 Radio Production and Announcing (3 hours)
Theory and operation of all technical equipment in a radio control room and studio. Develops voice and reading for broadcasting. (On demand)

MASS 301 Broadcasting Writing (3 hours)
Techniques and practice in writing broadcast scripts, including news, advertising and documentary.

MASS 303 Public Affairs (3 hours)
Practice in advanced reporting techniques, with students alternating from broadcasting style to print style on a variety of exercises. Examination of gathering and presenting information involving public information officers, public relations officials, and government agencies.

MASS 304 Editorials and Commentaries (3 hours)
Practice in researching, interviewing, and writing editorials and commentaries for the media. Techniques will include writing persuasive articles on a variety of subjects by supporting beliefs with analysis and documentation, and then presenting them in both broadcast and print style.

MASS 305 Magazine/Feature Writing (3 hours)
Practice in researching, interviewing, and writing feature articles for magazines and newspapers. Techniques will include freelancing and submitting nonfiction articles to publications, and using on-line computer services.

MASS 306 Sports Reporting (3 hours)
Practice in researching, interviewing, writing and reporting on sports. Techniques will include both print and broadcast sports reporting, as well as examining sports information directors' responsibilities.

MASS 320 Photojournalism (3 hours)
Photojournalism techniques to develop skills, comparable to that of the professional photographer in Mass Media. Each students will develop a portfolio demonstrating a variety of photojournalism skills and prepare for a show. Student furnish 35mm Single Lens Reflex camera equipment and photographic materials.

MASS 330 Editing & Publication Design (3 hours)
News evaluation, copy reading, headline writing, page make-up, and similar duties of a publication copy editor using computer editing and make-up.

MASS 340 Mass Media Advertising (3 hours)
Study of advertising in perspective, advertising barriers, propaganda techniques, layout and design, and actual production of advertising for the major media: newspapers, radio, television.

MASS 350 Public Relations Concepts (3 hours)
Historical and theoretical approach to contemporary public relations with emphasis on the persuasion process and ethics, propaganda, and advertising techniques in the mass media.

MASS 360 Television Production (3 hours)
Studio and control room operation as well as out-of-studio production, emphasizing video console equipment, cameras, microphones, and video editing.

MASS 395 Independent Study (1-3 hours)

MASS 396 Topics (1-3 hours)

MASS 397 Practicum (1 hour)
Experience with campus media including publications and/or radio station under faculty supervision. (Fall/Spring)

MASS 420 Digital Photography (3 hours)
Experience with photojournalism by using digital still images through the use of cameras, and computer hardware and software. Students will shoot their own photojournalism pictures to build a portfolio demonstrating a variety of skills, especially in the areas of digital editing techniques necessary for modern publications. Student will provide his/her own supplies, such as a 35mm SLR camera, color film, processing, disks, etc.

MASS 430 Desktop Publishing (3 hours)
Experience with advanced layout and design techniques on computers, including producing brochures, organization news letters, magazines, and newspapers. Techniques will include using a variety of hardware and software, digital photography, graphics and producing a web page as a public relations tool.

MASS 440 Media Management & Promotions (3 hours)
The study of the techniques of managing today's electronic and print media. Theory and practical application in advertising and sales, laws, rules and regulations, audience research, programming, and making a profit.

MASS 450 Public Relations Campaigns (3 hours)
Campaigns and case histories presenting the scope of PR, research methodology, and audience targeting. Practical application of PR theory.

MASS 460 Advanced Television Production (3 hours) Advanced techniques in television production with an emphasis on using ENG/EFP cameras in out-of-studio situations and in video editing. Production of short video as well as studio productions required. (On demand)

MASS 470 Advanced Producing Techniques (3 hours) Study of the techniques of the video and television producer with hands-on experience in producing industry video as well as programs for public and commercial television.

MASS 480 Journalism Law and Ethics (3 hours) Ethical principles and state and federal laws affecting the reporting of news, expression of opinion, news photos, advertising, and publication of newspapers.

MASS 494 Seminar (3 hours)
Major issues of the media in modern culture and media criticism. Prerequisite: Upper division standings.

MASS 495 Independent Study (1-3 hours)

MASS 496 Topics (1-3 hours)

MASS 497 Practicum (1 hour) See MASS 397 course profile.

MASS 499 Internship (8, 12, 15 hours)
Work in newspapers, radio, television, advertising or public relations positions, or other situations that meet instructor's approval. Prerequisites: MASS 201, MASS 480, completion of at least half of the mass communications major requirements, and a junior in standing.